University of Pisa

Valeria Pinchera is Associate Professor of Economic History at University of Pisa.

She completed her PhD at Scuola Normale Superiore of Pisa and has been awarded several research scholarships at Scuola Normale Superiore of Pisa, and the Getty Research Center, Los Angeles. She has been visiting fellow in Cambridge, Boston (MIT), and in Paris (UPEM). Her research interests focus on history of consumption, economy of culture, and business history of fashion, and creative industry. Her scholarly articles have appeared in Business HistoryConsumption, markets & cultureHistoire & Mesure, and Rivista di storia economica.

Personal webpage


Institutions as Intangible Assets in the Evolution of Italian Fashion, 1950–2000
Merlo, E., & Pinchera, V. (2024)
Journal of Interdisciplinary History55(1), 115-137


Configuring cultural emerging industries: a comparison of the French and Italian fashion industries
Merlo, E., & Pinchera, V. (2023)
Business History Review97(4), 779-807